Style Guide & Mark Usage

Proper use of the Vegan Choice Certified mark ensures brand consistency and maintains the integrity and trust it represents. Please follow these guidelines carefully.

The Vegan Choice Mark

Primary Logo

The full-color logo is the preferred version and should be used whenever possible.

PNG

Monochrome Logo

For use on single-color backgrounds or where the full-color logo is not feasible.

PNG

Reversed Logo

Use the white (reversed) logo on dark or colored backgrounds for maximum visibility.

PNG

Certification Level Marks

These marks are used to signify the specific level of certification an establishment has achieved. They follow the same usage principles as the primary logo regarding clear space and acceptable modifications.

1 Star - Vegan Option

For omnivorous establishments that offer at least one certified vegan option.

Primary

WEBP

Monochrome

Reversed

PNG

2 Stars - Vegan Option

For Vegetarian Establishments (ex. ovo-lacto vegetarian Restaurants).

Primary

WEBP

Monochrome

Reversed

PNG

3 Stars - 100% Vegan Place

For establishments that are fully vegan in their offerings.

Primary

WEBP

Monochrome

Reversed

PNG

Usage Guidelines

Clear Space & Sizing

Always maintain a minimum clear space around the logo, equal to the height of the 'V' in the mark. The minimum size for the mark is 20mm in print or 75px on screen.

Don'ts

Do not stretch, distort, or alter the logo's proportions.

Do not change the logo's colors or add drop shadows.

Do not place the logo on a cluttered or complex background.

Do not use any mark to imply certification for a product/establishment that is not certified.